Did you know that approximately 93 percent of internet users’ online experiences begin with a visit to a search engine. Or that it is estimated that in 2012, 88.1 percent of US internet users aged 14+ browsed or researched products online? In today’s world, more and more consumers are utilizing the internet to find and purchase the products and services that they need online. Therefore, online marketing is absolutely essential. Important aspects of online marketing include SEO, web design, and social media marketing.
A high quality website is an essential component of any online marketing plan. However, many companies do not have the time or the resources to adequately design and maintain a website. A web design reseller can provide high quality, professional looking websites. Web design can be tricky, requiring extensive knowledge of HTML and coding. Furthermore, graphic designers are an important piece of the web design puzzle, as are effective copywriters and SEO analysts. Web development services or a web design reseller provide a high quality, professional final product. Mobile web design and development services are also essential. 64 percent of smartphone owners shop online using their mobile devices. A web design reseller can offer mobile web design and development services help to ensure that your website is accessible via mobile phones.
Of course, SEO and social media are also important parts of marketing; therefore, you may want to consider SEO reseller programs or a social media reseller in addition to a web design reseller. In fact, the search engine industry is worth approximately $16 billion USDStudies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. SEO is also a highly effective form of marketing. SEO leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate.