Resellers are looking for clients who can meet their productivity needs. When it comes to being a SEO reseller, you need to know clients that are looking for the content that you can provide to them. The question may be, though, what content are you providing? Your level and amount of content production is very important when it comes to matching up with clients, and in particular it will be of the most importance when knowing what your limits are when taking on new clients. Seo resellers who have eyes bigger than their stomachs may end up biting off more than they can chew, unless they know what their providers can supply them with so that their projections for clients will be accurate.
The golden rule of reselling any product is that you should only sell what you can have on hand. SEO resellers are not exempt, as they will benefit best from finding clients who can best meet their own production needs. Just as it is important for clients to look for companies who can give them the best SEO for their dollar, the relationship goes both ways as the SEO reseller needs clients who can match their supply. Although you may not find a perfect match the first time out, you may be surprised at how the process continually refines itself over time. Your content supply should, in time, change to match the needs of the client, so long as you work with a SEO provider who understands that resellers needs are not necessarily set in stone.
Once you get a firm grasp on the needs of your potential clients and what you can give to them, expanding your business should be easy. Instead of looking to add a large group of clients, consider only adding two or three initially as a reseller. That way, you can easily adjust your current content stream and still provide your existing clients with exactly what they need. When no one has to suffer the burden of taking on new work, the process of growth will be hardly noticeable, which is a good thing. You can turn a small client base into a much larger one gradually following this philosophy, and like a sleeping dragon you can one day emerge as a powerful force in terms of profitability. Resellers that take a slow and steady course always meet their goals.